LACBC Board of Directors

Douglas John


Douglas John has spent most of his life in Southern California and currently resides in the San Fernando Valley with his wife, Elizabeth, and Australian Cattle Dog rescue, Pepper Potts. Doug fell in love with biking as a kid when he lived in New Jersey, where he and his friends would ride on their home-made BMX track. He once attempted to ride through a muddy cornfield only to get stuck knee-deep in mud and in need of a rescue. Despite this setback, his passion for cycling continued and after joining the LACBC as a member in 2012, he became a Neighborhood Bike Ambassador where he spearheaded the Ride Lankershim campaign and organized an Operation Firefly fundraiser, screening the cycling classic, Breaking Away. Doug holds a Bachelor’s degree in Business Administration from Colorado State University, has worked as a yoga instructor, started a line of yoga-inspired clothes, and has spent the past ten years as an insurance underwriter. In his free time you can find Doug logging countless miles on his bike, playing with his dog, or enjoying good beer and wine.

Jim Pocrass

Vice President

Jim Pocrass is a partner at Pocrass & De Los Reyes LLP. For more than 30 years, he has represented people who suffered serious personal injuries or families who have lost a loved one in a wrongful death due to the negligence or carelessness of another. A major part of Jim’s practice is representing people in bike accidents. Jim is consistently named to Southern California Super Lawyers, to Top 100 Southern California Super Lawyers, and to Best Lawyers of America lists. An avid cyclist, Jim is active in the bicycle community, supporting causes aimed at making cycling safer for everybody.

Marco Ramirez


Daniella Alcedo

Daniella Alcedo has been an active member and volunteer of LACBC since 2011 when she started her planning and policy internship. Growing up in Covina and the Pomona Valley region, she noticed a lack of resources in her region, particularly in active transportation. So when she heard about the LACBC chapter program, she jumped on board and formed the Pomona Valley Bicycle Coalition to help increase local bicycle education opportunities and take a part in the City of Pomona Bicycle and Pedestrian Master Plan. Her passion to elevate advocacy voices led her to co-create the Women Bike, Women Lead summit in 2015. In a partnership with LACBC and Multicultural Communities for Mobility (MCM), the summit aimed to inspire and motivate women-identified participants to use their voice to increase and improve active transportation in their communities. Daniella is excited to be on the board and elevate the organization's presence in active transportation in L.A. County and nationwide. 

Stephanie Ramirez

Board Member

Stephanie Ramirez is a Los Angeles native with extensive experience in public policy, community outreach, government relations, and civic engagement. As Associate State Director of Advocacy for AARP California, she is responsible for driving the organization’s social mission, including fighting for issues that matter most to Californians 50+ and their families. Prior to joining AARP, Stephanie worked at the Southwest Voter Registration Project and the Southern California Association of Governments (SCAG). Most recently, she was Director of Constituency Services at the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund. In her role, Stephanie was leading the development and implementation of NALEO’s health policy programs, and advancing the governance and policymaking success of Latino policymakers across the country. She received her Bachelor of Arts from the University of California at Riverside with a double major in Latin American Studies and Political Science-International Affairs.

Cynthia Rose

Board Member, Local Chapter Representative

Cynthia Rose is co-founder & Director of Santa Monica Spoke, a local chapter of LACBC and also serves on the Board of Directors for the California Bicycle Coalition. She has been a primary catalyst in the vision and creation of LACBC’s Local Chapters program. Cynthia is a League Certified Instructor with the League of American Bicyclists, teaches Smart Cycling Classes throughout Los Angeles County as well as coordinating Safe Routes to School programming in the City of Santa Monica. She is a strong and committed advocate for improved pedestrian and bicycle infrastructure and Complete Streets Policies at the local, state and national levels. Living a nearly car-free lifestyle, she loves to be in her community garden where she grows organic heirloom vegetable and fruit or off on a bicycle adventure or just enjoying the everyday ride. Also known as Purple, her adventures with her partner Orange can be found at Bikenanigans.

Patrick Pascal

Board Member

Though born in Ireland, Patrick has lived in Los Angeles since childhood. A graduate of USC, he is President of Chelsea Management Company which provides investment advisory services to institutions, charitable endowments, and individuals. Mr. Pascal serves on several charitable boards in Los Angeles particularly organizations providing services to those most in need. He sees bicycling as another important tool for addressing the needs of this population. He and his wife, Julie, have lived in East Hollywood for several decades. They have two adult children.

Marc Caswell

Board Member

Marc Caswell is a Senior Planning & Programs Specialist at Alta Planning + Design. For more than a decade, he has worked to improve bicycling, walking and access to transit in communities across California. His current role allows him to work closely with agencies and community members across Southern California, helping to increase public participation in planning efforts and ensure residents can travel safely to work, school, and play across the region.

Before moving to Los Angeles, Marc previously worked for the San Francisco Bicycle Coalition, where he led the expansive education efforts, training more than 4,000 people annually, including taxi drivers, bus operators, and bike riders. He has personally trained thousands of Californians how to safely share the road – whether behind the steering wheel or on two wheels.

Marc has a Masters in Urban and Regional Planning at UCLA with a focus on Transportation Planning. At UCLA, Marc’s research focused on traffic safety, with a spatial analysis of collisions and their relationship to on-street parking across the City of Los Angeles. He lives in the Silver Lake with his wife, son, and two cats.

Nora Hipolito

Board Member

When Nora moved to L.A. from Chicago in 2010 for a new job, she was told she would have to give up her lifestyle of bike commuting and using public transportation. Seeing the climate in L.A. as being ideal for bike commuting, Nora embraced LACBC’s mission and became a fundraiser via her first Climate Ride in 2015.

As a former marathon runner and lifelong athlete, she turned into a roadie in order to live by John Muir's words: "The mountains are calling and I must go." On any given weekend, you’ll most likely find her leading an epic ride somewhere in the San Gabriel or Santa Monica mountains. Nora is proud to say she puts more miles on her bikes than her car every year.

Nora has a B.S. in Industrial and Enterprise Systems Engineering from the University of Illinois at Urbana-Champaign, an MBA in Finance from DePaul University, and is currently employed at Warner Bros.

To learn more about what the board does or how to join LACBC's board, read more on board nominations.


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