LACBC Board of Directors
Steve Boyd is Principal at BMG Consulting, providing brand, strategy, and talent acquisition services to small businesses, specializing in the bicycle industry. A lifelong cyclist, he raced BMX growing up in Pittsburgh and later enjoyed triathlons, cross-country, and downhill mountain bike racing. Lucky enough to work in the bicycle business, he was previously Chief Operating Officer at Dahon North America, the global leader in folding bicycles, Vice President of Sales and Marketing at American Bicycle Group, owners of the Litespeed, Merlin, and Quintana Roo brands, and Director of Sales for Giant Bicycle, Inc. Steve began his career at Lawee, Inc., the Long Beach headquartered former owner of the Univega brand. He lives in the city of Lakewood where he enjoys riding with his wife and three children. Steve received his MBA from Pepperdine University’s renowned Presidential and Key Executive Program in Malibu, CA and a BA in History from the Virginia Military Institute in Lexington, VA.
Douglas John has spent most of his life in Southern California and currently resides in the San Fernando Valley with his wife, Elizabeth, and Australian Cattle Dog rescue, Pepper Potts. Doug fell in love with biking as a kid when he lived in New Jersey, where he and his friends would ride on their home-made BMX track. He once attempted to ride through a muddy cornfield only to get stuck knee-deep in mud and in need of a rescue. Despite this setback, his passion for cycling continued and after joining the LACBC as a member in 2012, he became a Neighborhood Bike Ambassador where he spearheaded the Ride Lankershim campaign and organized an Operation Firefly fundraiser, screening the cycling classic, Breaking Away. Doug holds a Bachelor’s degree in Business Administration from Colorado State University, has worked as a yoga instructor, started a line of yoga-inspired clothes, and has spent the past ten years as an insurance underwriter. In his free time you can find Doug logging countless miles on his bike, playing with his dog, or enjoying good beer and wine.
A long time lover of bikes, Shanon began racing triathlons in 2007 and completed her first (and only) Ironman triathlon in 2012. She owns 2 bikes and numerous bike pictures and t-shirts.
Before assuming her current post as Director, Business Affairs & Legal Counsel at Disney Television Animation (the other most magical place on earth besides LACBC), Shanon took a break from corporate life and oversaw the Active Streets LA initiative for LACBC which focused on walking and biking infrastructure in South Los Angeles neighborhoods.
While the majority of Shanon’s career has been in the corporate world, Shanon has extensive experience working with nonprofits in various capacities including as a domestic violence and children’s advocate and in a legal capacity assisting with compliance issues. Shanon holds a law degree from Tulane University and a Bachelor’s degree from the University of Michigan-Ann Arbor (in her opinion, this might be the third most magical place on earth.)
Though born in Ireland, Mr. Pascal has lived in Los Angeles since childhood. A graduate of USC, he is President of Chelsea Management Company which provides investment advisory services to institutions, charitable endowments and individuals. Mr. Pascal serves on several charitable boards in Los Angeles particularly organizations providing services to those most in need. He sees bicycling as another important tool for address the needs of this population. He and his wife, Julie, have lived in East Hollywood for several decades. They have two adult children.
Stephanie Ramirez is a Los Angeles native with extensive experience in public policy, community outreach, government relations, and civic engagement. As Associate State Director of Advocacy for AARP California, she is responsible for driving the organization’s social mission, including fighting for issues that matter most to Californians 50+ and their families. Prior to joining AARP, Stephanie worked at the Southwest Voter Registration Project and the Southern California Association of Governments (SCAG). Most recently, she was Director of Constituency Services at the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund. In her role, Stephanie was leading the development and implementation of NALEO’s health policy programs, and advancing the governance and policymaking success of Latino policymakers across the country. She received her Bachelor of Arts from the University of California at Riverside with a double major in Latin American Studies and Political Science-International Affairs.
Caryn Howard is a Southern California native and has lived in Los Angeles County her entire life. Since 2004, Caryn has been an Employment Specialist for the City of Carson and responsible for assisting at-risk youth with their educational and career goals. She also engages with the community and businesses to participate in state and county-funded programs that provide youth with the necessary tools and resources to be successful at a job. Additionally, Caryn serves on the advisory board for a local high school’s Global Business-Law and Government Academy/International Trade Programs and the Carson Sheriff’s Gang Diversion Committee. Prior to becoming an Employment Specialist, Caryn has several years of work experience in Human Resources in various industries. She has an undergraduate degree in Business Management and an MBA – both from the University of Phoenix. Caryn is a fairly new cyclist. She was tricked into training for a half-century in 2012 and fell in love with cycling. She also rides around on her beach cruiser in Long Beach where she lives.
Herbie Huff became a transportation planner because she had some questions about bicycling. A few years ago, she couldn't afford gas, and she was using her bike and the Metro system to get everywhere she needed to go, from Redondo Beach to Eagle Rock to Claremont to Pico-Union. She wondered: who controlled the streets? Why were they often so unpleasant to ride on? How could she get them changed?
She joined LACBC and began to find some of the answers to these questions. She worked on the first-ever LA Bike Count in 2009, and got involved with advocacy with the City of Los Angeles and the MTA. Excited by the complexities she started to glimpse, she then went to UCLA for a Master's in Urban Planning. She got to learn about the underlying economic and political forces that shape the transportation system, and she got to see those forces in action as an intern at Alta Planning+Design. (She also got to make a rad video about her commute to school). She now works as a consultant in bicycle and pedestrian planning, and gets to advise decision makers on how to make their communities nicer places to bike and walk.
She is so stoked to be part of an organization that's doing crucial work in her native and always-favorite city, Los Angeles.
Jim Pocrass is a partner at Pocrass & De Los Reyes LLP. For more than 30 years, he has represented people who suffered serious personal injuries or families who have lost a loved one in a wrongful death due to the negligence or carelessness of another. A major part of Jim’s practice is representing people in bike accidents. Jim is consistently named to Southern California Super Lawyers, to Top 100 Southern California Super Lawyers, and to Best Lawyers of America lists. An avid cyclist, Jim is active in the bicycle community, supporting causes aimed at making cycling safer for everybody.
Cynthia Rose is co-founder & Director of Santa Monica Spoke, a local chapter of LACBC and also serves on the Board of Directors for the California Bicycle Coalition. She has been a primary catalyst in the vision and creation of LACBC’s Local Chapters program. Cynthia is a League Certified Instructor with the League of American Bicyclists, teaches Smart Cycling Classes throughout Los Angeles County as well as coordinating Safe Routes to School programming in the City of Santa Monica. She is a strong and committed advocate for improved pedestrian and bicycle infrastructure and Complete Streets Policies at the local, state and national levels. Living a nearly car-free lifestyle, she loves to be in her community garden where she grows organic heirloom vegetable and fruit or off on a bicycle adventure or just enjoying the everyday ride. Also known as Purple, her adventures with her partner Orange can be found at Bikenanigans.
Carrie is a visual artist who lives in the valley and works out of her studio in Boyle Heights just east of the 4th Street Bridge. She spent most of her childhood on a yellow Schwinn. Since she returned from an artist residency in the Netherlands several years ago, where biking is basic to transportation, riding has increasingly become a regular part of her routine. She has participated in LA River Rides and the first AMAZING CicLavia with fellow Angelenos. Carrie has served as a board member of Foundation for Art Resources (FAR) and Side Street Projects, was a docent for the William O. Douglas Outdoor Classroom (WODOC) in Franklin Canyon and worked as an arts educator in several schools and cultural arts institutions in Los Angeles. Carrie looks forward to working with LACBC to further awareness and participation in cycling throughout the Los Angeles community.