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Cynthia Rose

Board Chair, Board Chapter Representative - Santa Monica Spoke


Cynthia Rose has been a leading advocate in active transportation since 2009, is the current Board Chair of The California Bicycle Coalition, and in 2020 returned to again serve on the Board of BikeLA. She is co-founder & Director of Santa Monica Spoke, BikeLA's first Local Chapter, and led the formation of the BikeLA Local Chapter (LC) model, serving as the primary catalyst to steward the vision and creation of the LC framework. Cynthia established a consistent and collaborative presence for bicycling within the City of Santa Monica that expanded to walking and catalyzed the adoption of the first Bike and Pedestrian Action Plans and millions in renewed public investment for well over a decade. Cynthia is the founding/co-chair of the Santa Monica Safe Streets Alliance, serves on the Steering Committees of The Santa Monica Human Relations Council and Santa Monica Forward, and is a Commissioner on the Metro Westside Service Council.


Cynthia is a strong and committed advocate for improved pedestrian and bicycle infrastructure and Complete Streets policies at the local, state, and national levels. She is an experienced League Certified Cycling Instructor with the League of American Bicyclists, teaches adult and youth Traffic Skills & Smart Cycling Classes regionally, and leads adult, kids, and family rides and events in Santa Monica. For over a decade she has coordinated the Safe Routes to School programming in The City of Santa Monica, worked or led projects like the Zero Emission Pilot and the Wilshire Safety Study (vision zero), and is currently working on the 2023 Active Aging / Safe Routes for Seniors Program among other current road safety pilot and encouragement programs. She has been honored at the National level by the Alliance of Biking and Walking for her leadership with the coveted Susie Stephens Joyful Enthusiasm Award in 2016 and was one of the top 10 finalists for National Advocate of the Year. Living a nearly car-free lifestyle she is an avid gardener and loves to be in her community garden where she grows organic heirloom produce, when she's not off on a bicycle tour adventure, or just enjoying the everyday ride.

Tiffany Huang

Board Secretary

Tiffany Huang has served on the BikeLA Board of Directors since 2020. She has over 8 years of experience as a transportation consultant dedicated to helping cities implement policies and projects for safer streets and greener cities. Her expertise is in using innovative transportation technologies to improve people's transportation experience, and her passion is in providing access to opportunities for communities that have experienced historical disinvestment. She founded the Intelligent Transportation Society of California Young Professionals Group to help foster a supportive community for young professionals in transportation technology. She is currently a solutions implementation consultant in the procurement technology industry. Though she has lived in Los Angeles for over 20 years, she continues to discover new beautiful places, people, and food through biking, walking, and taking transit through the city. Tiffany is excited about building the infrastructure and culture to make biking, walking, and transit the easy, affordable, and safe choice for Angelenos.

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Reed Alvarado
Board Vice Chair

Reed Alvarado is proud to be joining the BikeLA Board of Directors in 2023. Outside of his work on the BikeLA board, he serves as WSP’s National Practice Manager for Transportation & Mobility Communications in the Communications and Public Involvement Practice. Reed has more than a decade of experience in transportation in Southern California and is dedicated to connecting with communities in innovative and equitable ways that cultivate, inform and empower stakeholders. 

Recent work has included stakeholder and engagement work on LA Metro’s Zero Emission Bus Plan, SANDAG’s San Diego & Imperial Counties Sustainable Freight Implementation Strategy, LABOE’s Connecting Canoga project, and a range of other transportation projects locally and nationally. Prior to his work at WSP, he worked at SunLine Transit Agency and FASTLinkDTLA, a TMO for Downtown Los Angeles with a focus on communications, rider experience and marketing strategies. 

Reed lives in L.A. car-free and brings his lived-experience to his work as a practitioner of engagement around multi-modal investments in infrastructure. In addition to his work, he shares his passion for multi-modal transportation through his website,, where he documented the experience of transit riders from an experiential lens and social media channels such as Instagram (@reed.getting.there) and Twitter (@GT_transit).

Emily Han
Board Treasurer

Emily brings 8 years of transportation experience in non-profit and local government. Ranging from policy analysis to regulatory process to program implementation, she brings this jill-of-all-trades skill set to her current role as the Active Transportation Planner for UCLA. She was initially inspired to pursue transportation planning after longing for a car-free option during her suburban upbringing and then living in New York City as a college student. After experiencing both a car-dependent childhood and a car-free lifestyle as a young adult, she is committed to help create a more multimodal transportation network – which definitely includes biking! – to improve our quality of life and make our streets safer for all ages.


Emily lives a car-lite lifestyle and primarily gets around Los Angeles by riding her bike, taking transit, and walking.


The BikeLA Team is deeply grateful for the guidance provided by our outside legal counsel Paul Hastings since 2020

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Download the full list of Board of Director Responsibilities

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