BRENDA YANCOR
Senior Community Engagement Manager
Brenda is a native Angeleno who didn’t own a car until her 30s. She received a BA in History and minor in Latin American studies from UCLA in 2008 and has worked in bicycle advocacy, bike safety education and bicycle mechanics since 2010. Brenda is a League Cycling Instructor with the League of American Bicyclists, is certified in Wilderness First Aid, and is founder of Rhonda’s Trail Kitchen, a plant-based adventure food company working to facilitate access to the outdoors. Brenda is driven to work toward a world where people can stay true to themselves and live their best life. For fun, Brenda enjoys listening to podcasts, caring for her home aquaponics set-up, and training Brazilian Jiu-Jitsu.
Email - brenda@la-bike.org
GENEVIEVE CERDA
Senior Development Manager
Genevieve was born and raised in the San Gabriel Valley of sunny Southern California. She has over 8 years of experience working in the non-profit sector, including corporate and foundation fundraising, individual giving, program implementation, and special events management. Prior to the Los Angeles County Bicycle Coalition, Genevieve held positions at Habitat for Humanity of Greater Los Angeles, Ramona Convent Secondary School, and Youth Policy Institute. She is a graduate of California State University, Long Beach with a B.A. in Family and Consumer Sciences and holds a Masters in Business Administration, specializing in Nonprofit Management from the University of La Verne. Genevieve loves to connect to strengthen the power of community. She is excited to join the LACBC team to improve the quality of life for Angelenos and create a more equitable socially just transportation system. For fun, Genevieve enjoys working out, playing with her furbaby Rambo, and dining out with friends.
ALEJANDRA ALVAREZ
Project Manager
Before joining the LACBC team in July 2021, Alejandra was an avid public transit user. Now, having led community-based projects to improve the safety and health of LA County residents who bike, walk, and use public transit, Alejandra chooses to take on LA on two wheels! In just a short year, Alejandra has spearheaded several projects, including Metro's Bicycle Education Safety Training (BEST) Program, a countywide bicycle education program that offers bike safety classes and group rides, and most notably, the E-bike Pilot for Small Businesses, an LADWP backed initiative that is bringing free e-bike loans to small businesses and independent contractors that conduct deliveries in District 15. In her spare time, Alejandra enjoys live music, hiking, and going paddle boarding when the weather is just right.
ELI AKIRA KAUFMAN
Executive Director
Eli Akira Kaufman has been a bike commuter since elementary school, and always prefers to get to know the place he lives on two wheels. He has over a decade of leadership experience with stints as a chief communicator and program lead at Film Independent, GOOD, and River LA. Most recently, he worked at Swell Creative Group where he helped produce a successful campaign to pass Measure W, LA County’s Safe, Clean Water Program. Eli earned his MFA at UCLA’s School of Film, Television and Digital Media with a concentration in Directing, and has a BA from Oberlin College where he played four years of Varsity Lacrosse. He is a founding parent of the IKAR Early Childhood Center Garden, and coaches his son’s AYSO soccer team – Go Silver Eagles! His ideal weekend in Los Angeles involves being outside as much as possible in a kayak, working in his garden, and of course on his bike with family and friends. Eli is excited to join the LACBC team to create a more bikeable and people-centric city.
Email - eli@la-bike.org
KEVIN SHIN
Deputy Director
Raised in the LA area, Kevin found cycling in 2004 and it has become an increasingly important part of his life ever since. Upon returning to the LA area following a decade out on the East Coast, Kevin helped to found Walk Bike Long Beach in 2015 and has been an active bike and pedestrian safety advocate as well as a community activist in Long Beach. His work in the city led to an unsuccessful run for Long Beach City Council, but his hard work and high level of integrity caught the attention of Mayor Robert Garcia, who appointed Kevin to the Transactions and Use Tax Citizen’s Advisory Committee.
Putting his BA from Claremont McKenna College and MBA from George Washington University to good use, Kevin dedicated more than a decade of his career to helping non-profit organizations use technology and develop strategies to enhance and grow fundraising. His extensive experience in a variety of non-profit operational areas has proven invaluable during his time at LACBC.
Kevin dabbles in a variety of cycling disciplines, with experience as a road cyclist, a commuter, and also as a mountain bike rider.
Email - kshin@la-bike.org
MARGARET SHUTTLEWORTH DOURIDAS
Local Advocacy Coordinator
Margaret Shuttleworth Douridas came to the Los Angeles County Bicycle Coalition after working as a journalist covering Los Angeles’ government. She is driven by her unshakeable love of LA, where she moved after spending the first 24 years of her life in Florida, New
York and, briefly, Santiago, Chile. She spends her time biking around LA, with a particular enthusiasm for using her e-bike to explore LA’s hills. She also enjoys going to estate sales, gardening, hiking, and marveling at trees!
ANDREA APONTE
LAUSD After School Bike Club Coordinator
Andrea Z. Aponte is a native of Lima, Peru who has been navigating the streets of Los Angeles by bicycle since 2004. She studied American Studies and Ethnicity at the University of Southern California, which is where she rekindled her love of bicycling. Prior to being at LACBC, Andrea managed the Santa Monica Bike Center- the largest commuter facility in the United States. In 2014 Andrea became a League Cycling Instructor with the League of American Bicyclists. She has a passion for teaching bicycle skills and safety education from beginners to advanced students. She finds special joy in helping people learn to ride a bike for the first time. Andrea is an advocate for active transportation and a feminist, hoping to inspire more women to ride bicycles.
MARCOS GONZALEZ
E-bike Pilot Customer Service Rep
LAUSD Bike Club Instructor
Marcos was born and raised in the heart of Los Angeles. He has over 10 years experience in shop operations and bicycle service. Marcos is a League Cycling Instructor with the League of American Bicyclists, is certified United Bicycle Institute Pro Mechanic, and DT Swiss Wheelbuilder. As a certified bicycle mehanic one of Marcos' passions is to help anyone fix thier bike to get them from point A to point B as safely as possible. His ideal ride is a cloudy hillclimb to the top of MT Wilson or on the rollers of PCH.
OUR BOARD OF DIRECTORS
YUVAL BAR-ZEMER
Board Member - Linear City Development, LLC
Mr. Bar-Zemer is the principal of Linear City Development LLC, a real estate development company that focuses on the revitalization of Downtown Los Angeles. Bar-Zemer developed the initial properties that touched off the Arts District and have since led a transformative urban and social process that contributed to a unique urban success story. As a result of his development efforts, the Arts District is considered one of the most desirable neighborhoods in Los Angeles for residential, commercial, culinary, and retail uses alike. In addition, Mr. Bar-Zemer is the landlord partner of several notable restaurants including Bestia, Church & State, and Winsome.
Mr. Bar-Zemer was born and raised in Jerusalem. He attended the Music Academy of Jerusalem (1984-86) and continues to be an avid supporter of the arts here in Los Angeles, particularly jazz and opera, as well as dance and the fine arts.
Mr. Bar-Zemer is a board member of the following organizations: LARABA, ADCCLA, Arts District BID, Historic Cultural Neighborhood Council, Impact Hub LA, the Institute of Field Research, Friends of the Los Angeles River, the Institute of Contemporary Art (formally the Santa Monica Museum of Art, the Toy Factory Lofts HOA, the Biscuit Company Lofts HOA, New City Foundation, the Design Advisory Committee for the Sixth Street Viaduct Replacement Project, the Technical Advisory Committee for the In-Channel Bike Path and the Preservation Zoning Advisory Committee (ZAC) for re:code LA.
Mr. Bar-Zemer is also the co-founder of the app Kitchen Table, which brings people together to share dining experiences, make memorable meals accessible and easy, and redefine what it means to eat local.
TIFFANY HUANG
Board Secretary - Kimley-Horn and Associates, Inc
Tiffany Huang is a transportation consultant dedicated to helping cities implement policies and projects for safer streets and greener cities. Her expertise is in using innovative transportation technologies to improve people's transportation experience, and her passion is in providing access to opportunities for communities that have experienced historical disinvestment. She founded the Intelligent Transportation Society of California Young Professionals Group to help foster a supportive community for young professionals in transportation technology.
Tiffany is excited about building infrastructure to make bicycling, micromobility, walking, and transit the easy, affordable, and safe choice for Angelenos.
CYNTHIA ROSE
Chapter Representative - Santa Monica Spoke
Cynthia Rose is current Chair of The California Bicycle Coalition and co-founder & Director of Santa Monica Spoke, Los Angeles County Bicycle Coalition (LACBC) first Local Chapter. Cynthia was the primary catalyst in the vision and creation of LACBC’s Local Chapters program.
Cynthia is a League Certified Instructor with the League of American Bicyclists, teaches Traffic Skills Smart Cycling Classes throughout Los Angeles County as well as coordinating Safe Routes to School programming in the City of Santa Monica. She is a strong and committed advocate for improved pedestrian and bicycle infrastructure and Complete Streets policies at the local, state, and national levels. Living a nearly car-free lifestyle she loves to be in her community garden where she grows organic heirloom vegetables and fruit, off on a bicycle adventure, or just enjoying the everyday ride.