Community Engagement Manager
Brenda is a native Angeleno who didn’t own a car until her 30s. She received a BA in History and minor in Latin American studies from UCLA in 2008 and has worked in bicycle advocacy, bike safety education and bicycle mechanics since 2010. Brenda is a League Cycling Instructor with the League of American Bicyclists, is certified in Wilderness First Aid, and is founder of Rhonda’s Trail Kitchen, a plant-based adventure food company working to facilitate access to the outdoors. Brenda is driven to work toward a world where people can stay true to themselves and live their best life. For fun, Brenda enjoys listening to podcasts, caring for her home aquaponics set-up, and training Brazilian Jiu-Jitsu.
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Alejandra Alvarez was born and raised in Los Angeles, CA. Her dream of living by the beach became a reality upon accepting her admission to the University of California, Santa Barbara, where she earned a B.A. in Cultural Anthropology and a Minor in Education. She has been an avid bike commuter since her time at UCSB, enjoying bike rides along Sands Beach and even testing her speed as she ran late to class. Her passion for social and racial justice grew from her work with Isla Vista Youth Projects, Inc, supporting community-based projects to enrich the lives of community members, families, children, and youth affected by poverty. Inspired by the work produced in Isla Vista, Alejandra returned to Los Angeles to pursue a Master's of Social Work at The University of Southern California. During her time at USC, she achieved notable recognition from the Suzanne Dworak-Peck School of Social Work's Dean and faculty for her dedication to dismantling institutional racism through her efforts as Co-Founder of Students with Voices, a student-led grassroots organization. Prior to joining the LACBC team, Alejandra worked with Alliance for Positive Youth Development, where she led youth-centered initiatives to combat issues related to substance abuse, mental health and wellness, and educational inequity. As a new team member, Alejandra looks forward to applying her years of leadership experience to
promoting healthier, happier, sustainable communities for all Angelenos.
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ELI AKIRA KAUFMAN
Eli Akira Kaufman has been a bike commuter since elementary school, and always prefers to get to know the place he lives on two wheels. He has over a decade of leadership experience with stints as a chief communicator and program lead at Film Independent, GOOD, and River LA. Most recently, he worked at Swell Creative Group where he helped produce a successful campaign to pass Measure W, LA County’s Safe, Clean Water Program. Eli earned his MFA at UCLA’s School of Film, Television and Digital Media with a concentration in Directing, and has a BA from Oberlin College where he played four years of Varsity Lacrosse. He is a founding parent of the IKAR Early Childhood Center Garden, and coaches his son’s AYSO soccer team – Go Silver Eagles! His ideal weekend in Los Angeles involves being outside as much as possible in a kayak, working in his garden, and of course on his bike with family and friends. Eli is excited to join the LACBC team to create a more bikeable and people-centric city.
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Senior Director, Policy and Partnerships
Raised in the LA area, Kevin found cycling in 2004 and it has become an increasingly important part of his life ever since. Upon returning to the LA area following a decade out on the East Coast, Kevin helped to found Walk Bike Long Beach in 2015 and has been an active bike and pedestrian safety advocate as well as a community activist in Long Beach. His work in the city led to an unsuccessful run for Long Beach City Council, but his hard work and high level of integrity caught the attention of Mayor Robert Garcia, who appointed Kevin to the Transactions and Use Tax Citizen’s Advisory Committee.
Putting his BA from Claremont McKenna College and MBA from George Washington University to good use, Kevin dedicated more than a decade of his career to helping non-profit organizations use technology and develop strategies to enhance and grow fundraising. His extensive experience in a variety of non-profit operational areas has proven invaluable during his time at LACBC.
Kevin dabbles in a variety of cycling disciplines, with experience as a road cyclist, a commuter, and also as a mountain bike rider.
Email - firstname.lastname@example.org
Community Engagement Coordinator
Crystal is new to Los Angeles, hailing all the way from North Carolina where she received her BA in Communications from North Carolina State in 2014. A year later she trekked across the country, landing in Phoenix, Arizona. During her time in the desert, she gained much of her experience in the digital marketing space. Starting at an entry level role, she quickly moved up in ranks with her aptitude for content creation and community management. She decided to move to Cali just in time for the pandemic lockdown where she took to freelance, aiding small companies in establishing brand identity and executing marketing strategies. Crystal has moved through several industries from automotive dealerships to health and wellness. Now she takes on the cycling world. Though new to the space, she looks forward to getting better acquainted with the city through this new lens.
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OUR BOARD OF DIRECTORS
Board Member - Linear City Development, LLC
Mr. Bar-Zemer is the principal of Linear City Development LLC, a real estate development company that focuses on the revitalization of Downtown Los Angeles. Bar-Zemer developed the initial properties that touched off the Arts District and have since led a transformative urban and social process that contributed to a unique urban success story. As a result of his development efforts, the Arts District is considered one of the most desirable neighborhoods in Los Angeles for residential, commercial, culinary, and retail uses alike. In addition, Mr. Bar-Zemer is the landlord partner of several notable restaurants including Bestia, Church & State, and Winsome.
Mr. Bar-Zemer was born and raised in Jerusalem. He attended the Music Academy of Jerusalem (1984-86) and continues to be an avid supporter of the arts here in Los Angeles, particularly jazz and opera, as well as dance and the fine arts.
Mr. Bar-Zemer is a board member of the following organizations: LARABA, ADCCLA, Arts District BID, Historic Cultural Neighborhood Council, Impact Hub LA, the Institute of Field Research, Friends of the Los Angeles River, the Institute of Contemporary Art (formally the Santa Monica Museum of Art, the Toy Factory Lofts HOA, the Biscuit Company Lofts HOA, New City Foundation, the Design Advisory Committee for the Sixth Street Viaduct Replacement Project, the Technical Advisory Committee for the In-Channel Bike Path and the Preservation Zoning Advisory Committee (ZAC) for re:code LA.
Mr. Bar-Zemer is also the co-founder of the app Kitchen Table, which brings people together to share dining experiences, make memorable meals accessible and easy, and redefine what it means to eat local.
In a city dedicated to cars, Josh is unafraid to take the lane. He rides, litigates, and is the cutting edge of bicycling and the law. Trial Advocacy and experience form the foundation which has enabled Josh to recover millions of dollars for his clients.
Josh lobbies federal, state, and local governments to implement legislation and infrastructure that protects vulnerable road users. He is a board member of and donor to the California Bicycle Coalition. He also supports the League of American Bicyclists, the Los Angeles County Bicycle Coalition, Los Angeles Walks, team Climate Ride, and other proponents of active transportation.
Josh has been interviewed by, covered, and published in the Los Angeles Times, KABC, Warren Olney, and numerous legal magazines.
Board President- Pure Cycles
Michael Fishman is the co-founder of Pure Cycles, a bicycle business based in Madison, WI. He started Pure Cycles with his childhood best friends while in college at the University of Wisconsin-Madison. They set out to make stylish <$300 bikes that college students could easily maintain and ride around campus. Their mission quickly became to get more college students on bikes and almost ten years later, and after expanding their product line, their mission is now to get more people on bikes. Pure Cycles has sold over 200,000 bikes since inception, and is very proud of their advocacy efforts and working with the community to make biking safer around the country. So far, they’ve partnered with LACBC, CicLAvia, PeopleforBikes, CalBike, League of American Bicyclists, and more.
Michael rides his bike to work every day (Sherman Oaks to Burbank) and enjoys long road and mountain bike rides on the weekend. If you want to ride with him and discuss efforts to improve street safety or just talk bikes then please get in touch.
Michael’s dream is to create safe enough city streets in Los Angeles that would allow his wife to agree to ride their kids to school.
Board Member- Kimley-Horn and Associates, Inc
Tiffany Huang is a transportation consultant dedicated to helping cities implement policies and projects for safer streets and greener cities. Her expertise is in using innovative transportation technologies to improve people's transportation experience, and her passion is in providing access to opportunities for communities that have experienced historical disinvestment. She founded the Intelligent Transportation Society of California Young Professionals Group to help foster a supportive community for young professionals in transportation technology.
Tiffany is excited about building infrastructure to make bicycling, micromobility, walking, and transit the easy, affordable, and safe choice for Angelenos.
Santa Monica Spoke
Cynthia Rose is current Chair of The California Bicycle Coalition and co-founder & Director of Santa Monica Spoke, Los Angeles County Bicycle Coalition (LACBC) first Local Chapter. Cynthia was the primary catalyst in the vision and creation of LACBC’s Local Chapters program.
Cynthia is a League Certified Instructor with the League of American Bicyclists, teaches Traffic Skills Smart Cycling Classes throughout Los Angeles County as well as coordinating Safe Routes to School programming in the City of Santa Monica. She is a strong and committed advocate for improved pedestrian and bicycle infrastructure and Complete Streets policies at the local, state, and national levels. Living a nearly car-free lifestyle she loves to be in her community garden where she grows organic heirloom vegetables and fruit, off on a bicycle adventure, or just enjoying the everyday ride.
Carlos Sanchez serves as Vice President, Global Distribution & Co-Productions at Legendary Television. Carlos is responsible for distributing Legendary Television’s content to premium video platforms around the world. He is also responsible for identifying international co-production opportunities with local partners and platforms.
Carlos holds a B.A. in Political Science from UCLA and a Masters in International Affairs from the University of California’s School of Global Policy and Strategy at UCSD. Carlos lives in Culver City with his wife Alejandra and his two children, Caetano and Camila. He can often be found cycling on the Ballona Creek bike path.
Amber Sheikh Ginsberg is managing senior associate at Thurlow/Associates, where she tenaciously works to increase the impact of organizations trying to solve the toughest issues facing Los Angeles communities.
In 2019, Amber was appointed to the Harbor Area Planning Commission by Mayor Eric Garcetti. She also serves on the Mayor’s Harbor-area Homelessness Organizing Committee and coordinates the Council District 15 Working Group on Homelessness. Amber currently serves as a board member of Social Venture Partners LA and the Los Angeles County Bicycle Coalition. In 2019 Amber was chosen as LA City Council District 15’s Pioneer Woman of the Year for her work on homelessness and gender equity.
Todd Wexman has lived, worked, and biked in Los Angeles for over three decades. He began bike commuting to work 20 years ago when a co-worker talked him into riding to the office on the bike-to-work week. Since then he hasn’t stopped! Now he seldom drives a car, preferring to ride his bicycle or electric bicycle for his business and personal transport needs.
Through his membership on the LACBC board and his involvement in real estate development, Todd hopes to make Los Angeles a better place. Los Angeles grew up around the automobile. While it was thought to be forward-thinking, auto-centric development has essentially engineered physical activity out of lifestyles making for a less healthy population and environment. In the coming years, Todd believes that the City can evolve with more emphasis on bicycles, walking, and mass transit. The benefits will be a more active healthy population and a significantly smaller environmental footprint.
Densification is key to this outcome as density supports mass transit, pedestrian lifestyles (more services close by), and bicycling. 4Site’s mid-rise projects help create these denser neighborhoods.
Todd is excited to be part of LACBC’s effort to have Los Angeles join other “Bike Friendly” designated Cities around the world (including New York and Chicago) and make it a happier, healthier population and environment!
Clark & Trevithic
Kimberly Winick is a business-oriented lawyer whose multi-decade career has centered on restructuring business operations and finances of companies and non-profit organizations. She recently guided a regional arts organization to revitalized health through a multi-year out-of-court restructuring, and another non-profit, which provides alcohol and drug rehab services, to a successful reorganization through chapter 11 of the Bankruptcy Code. Such matters require a clear-eyed analysis of actual and potential options, identification and maximization of resources, mitigation and resolution of liabilities, and energetic collaboration of interested parties.
When not practicing law, Kim is a devoted cyclist who serves as a training ride leader for AIDS/Lifecycle. She also is a passionate gardener and bakes her family’s daily bread.
Board Vice President
Warner Bros Worldwide
Jim Wuthrich serves as President, Warner Bros. Worldwide Home Entertainment and Games. In this role, he manages the Studio’s home entertainment and videogame businesses, including finance, business development, operations, legal, supply chain, sales, and marketing.